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Year Value

The dotted line e-e represents the increase in the national poultry and egg crop estimated from the Kansas figures. Evidently the estimate given in Secretary Wilson's report was not excessive.

Now, I want to call the reader's attention to some relations about which there can be no doubt and which are even more significant. The straight line c-c in Plate 1 represents the rate of increase of population in this country. The line b-b represents the rate of increase in egg receipts at New York. As the country data backs up the New York figures, the conclusion is inevitable that the production of poultry and eggs is increasing much more rapidly than is our population.

"Over-production," I hear the pessimist cry, but unfortunately for Friend Pessimist, we have a gauge on the over-production idea that lays all fears to rest. When the supply of any commodity increases faster than the demand, we have over-production and falling prices. Vice-versa, under-production is shown by a rising price. That prices of poultry and eggs have risen and risen rapidly, has already been shown.

"But prices of all products have risen," says one. Very true, but by statistics with which I will not burden the reader, I find that prices of poultry products have risen more rapidly than the average rise in values of all commodities. This shows that poultry products are really more in demand and more valuable, not apparently so. Moreover, the rise in the price of poultry products has been much more pronounced than the average rise in the price of all food products, which proves the growing demand for poultry and eggs to be a real growing demand, not a turning to poultry products because of the high price of other foods, as is sometimes stated.

Less Ham and More Eggs.

Certainly we, as a nation, are rapidly becoming eaters of hens and of hen fruit. Reasons are not hard to find. Poultry and eggs are the most palatable, most wholesome, most convenient of foods. Our demands for the products of the poultry yard grows because we are learning to like them, and because our prosperity has grown and we can afford them.

Another reason that the consumption of eggs is growing is because the condition in which they reach the consumer is improving. The writer may say some pretty hard things in this work about the condition of poultry and eggs as they are now marketed, but any old-timer in the business will tell you stories of things as they used to be that will easily explain why our fathers ate more ham and less eggs.

Yet another reason why the per capita consumption of hens as measured in pounds or dollars increases, is that the hen herself has increased in size; whereas John when he was Johnnie ate a two-ounce drumstick, now Johnnie eats an analogous piece that weighs three ounces. Perhaps, also, we have a growing respect for the law of Moses, or may be vegetarians who think that eggs grow on egg plants are becoming more numerous.

Our consumption of pork per capita has, in the last half century, diminished by half, our consumption of beef has remained stationary, but our consumption of poultry and eggs has doubled itself, we know not how many times, for a half century ago the ancestor of the industrious hen of this age serenely scratched up grandmother's geraniums and was unmolested by the statisticians.

Who Gets the Hen Money?

Seven hundred millions of dollars is a lot of money. Who gets it? There are no Rockefellers or Armours in the hen business. It is the people's business. Why? Because the nature of the business is such that it cannot be centralized. Land and intelligent labor, prompted by the spirit of ownership, is necessary to succeed in the hen business. Land the captains of industry have not monopolized, and labor imbued with the spirit of ownership they cannot monopolize. The chicken business is, in dollars, one of the biggest industries in the country. In numbers of those engaged in it, the chicken business is the biggest industry in the world--I bar none. Why is this true? Primarily because the hen is a natural part of the equipment of every farm and of many village homes as well. It is these millions of small flocks that count up in dollars and men and give such an immense aggregate.

More than ninety-eight per cent. of the poultry and eggs of the country are produced on the general farm. The remaining one or two per cent. are produced on farms or plants where chicken culture is the cash crop or chief business of the farmer. It is this business, relatively small, though actually a matter of millions, that is commonly spoken of as the poultry business, and about which our chief interest centers. A farmer can disregard all knowledge and all progress and still keep chickens, but the man who has no other means of a livelihood must produce chicken products efficiently, or fail altogether--hence the greater interest in this portion of the industry.

The poultry business as a business to occupy a man's time and earn him a livelihood, is a thing of recent origin and was little heard of before 1890. Since that time it has undergone a somewhat painful, though steady growth. Many people have lost money in the business and have given it up in disgust, but on a whole the business has progressed wonderfully, and now shows features of development that are clearly beyond the experimental stage and are undoubtedly here to stay.

The suggestion has been made by those who have failed or have seen others fail in the poultry business, that success was impossible because of the destructive competition of the farmer, whose expense of production is small. Herein lies a great truth and a great error. The farmer's cost of production is small, much smaller than that on most of the book-made poultry farms--but the inference that the poultryman's cost of production cannot be lowered below that of the farmer is a different statement.

The farm of our grandfather was a very diversified institution. It contained in miniature a woolen mill, a packing house, a cheese factory, perhaps a shoe factory and a blacksmith shop. One by one these industries have been withdrawn from general farm-life, and established as independent businesses. Likewise our dairy farms, our fruit farms, and our market gardens have been segregated from the general farm. This simply means that manufacturing cloth, or cheese, or producing milk, or tomatoes can be done at less cost in separate establishments than upon a general farm.

The general farm will always grow poultry for home consumption, and will always have some surplus to sell. With the surplus, the poultryman must compete. His only hope of successful competition is production at lower cost. Can this be done? It is being done, and the numbers of people who are doing it are increasing, but they spend little money at poultry shows, or with the advertisers of poultry papers, and hence are little heard of in the poultry world.

The people whose names and faces are in the poultry papers are frequently there only while their money lasts. They write long articles and show pictures of many houses and yards to prove that there is money in the poultry business, but if one should keep their names and put the question to them five years hence, a great many could say, "Yes, there is money in the poultry business; mine is in it."

Such people and such plants do not get the cost of production down below the farmer's level. Between these two classes of poultry plants, the writer hopes in this work to show the distinction.

WHAT BRANCH OF THE POULTRY BUSINESS?

The chicken business is especially prone to failure from a disregard of the common essential relation of cost and selling price necessary to the success of any business. That this should be more true of the poultry business than of any other undertakings is to be explained by the facts that as a business, it is new, that many of those who engage in it are inexperienced, but most particularly because practically all the literature published on the subject has been written by or written in the interest of those who had something to sell to the poultryman. As a result the figures of production are generally given higher than the facts warrant. The investor, be he ever so shrewd a man, builds upon these promises and when he finds his production lower, is caught with an excessive investment and a complicated system on his hands, which make all profits impossible and which cannot readily be adapted to the new conditions.

Estimates of poultry profits are quite common, but there are few published figures showing the results that are actually obtained under practical working conditions. In this volume I will try to give the facts of what is being and can be actually accomplished.

Various Poultry Products.

In considering the poultry industry we must first get some idea of the various articles produced for sale.

It is common knowledge that the large meat packer can undersell the small packer because the by-products, such as bristles, which are wasted by the local killer, are a source of income to the large packer. Now, this does not infer that the small packer is shiftless and neglects to save his bristles, but that on the scale on which he operates it would cost him more to save the bristles than he could realize on them.

So it is with poultry farming. For illustration: A visionary writer in a leading poultry paper, not long ago, advised poultrymen to store eggs. In reality this would be the height of folly, unless the poultryman had his own retail store. In the first place profit on cold storage eggs, when all expenses are paid, will not average a half a cent a dozen; in the second place, the small lot would be relatively troublesome and expensive to handle, and in the third place, small lots of cold storage eggs are looked upon with suspicion and do not find ready sale. So we see that cold storage eggs are not a suitable product for the small poultryman to handle.

A second illustration of an ill-chosen combination might be taken in the case of a duck farmer who attempts to produce broilers. The principal difficulty of the duck business is that of getting sufficient intelligent labor in the rush season. The chief expense of investment is for incubators and brooder houses. If the duck farmer now tries to add broilers, he will find that the labor comes at the same time of the year, that the chief equipment required is that which is already crowded by the duck business, and that of the men who have succeeded moderately well in caring for ducks will fail altogether with the young chicks, which do not thrive under the same machine-like methods.

On the other hand, let us take the example of an egg farm man who has resolved to combine his attention wholly to the production of market eggs. He succeeds well in his work and is visited by the poultry editors. His picture, the picture of his chickens and of his chicken houses, are printed in the poultry papers. For a reasonable sum invested in advertising and in exhibition at the shows, this man could now double his income by going into the breeding stock business. To refuse to spread out in this case would certainly be foolish.

The following classification of the sales products of the poultry industry is given as a basis for farther consideration.

CHICKENS.

For food purposes:

Eggs. Hens, after laying has been finished. Cockerels, necessarily hatched in hatching pullets for layers. Both sexes as squab broilers, broilers or roasters.

For stock purposes: Eggs for hatching. Day-old chicks. Mature fowls.

DUCKS.

For table--green or spring ducks. By-products, old ducks and duck feathers.

For breeding-stock.

GEESE.

Food, Feathers, Breeders.

TURKEYS.

Food, Breeders.

PIGEONS.

Squabs, Breeding Stock.

GUINEAS.

Broilers, Mature Fowls.

I will now discuss these products more in detail. Poultry, other than chickens, I do not care to discuss at length, because it is not for the purpose of the book, and because the demand for other kinds of poultry is limited and the chance for the growth of the business small.

The Duck Business.

The duck business is the most highly commercialized at the present time of any branch of the poultry business. The duck is the oldest domestic bird and was hatched by artificial incubation in China, when our ancestors were gnawing raw bones in the caves of Europe. The duck is the most domestic of birds and will thrive under more machine-like methods and without that touch of nature and of the owner's kindly interest so necessary to the welfare of the fowls of the gallinaceous order. The green duck business is about twenty years old and has become an established business in every sense of the word. The largest plants now produce about one hundred thousand ducks per annum. The profits at present are not large even for the most successful plants, because the demand is limited and the production has reached such a point that cost of production and selling price bear a definite relation as in all established businesses. The green duck business is not an easy one for the novice because the margin between cost and selling price is low, and unless the new man can reduce the cost of production or raise his selling price in some way, he will have no advantage over the old and successful firms.

Squab Business Overdone.

The business of producing pigeon squabs resembles the duck business in the sense that it has been reduced to a successful system. The production of squabs has grown until the demand is satisfied and the price has fallen to just that figure that will continue to bring in a sufficient number of squabs from the plants which are already established, or which continue to be established by those who do not stop to investigate the relation between the cost of production and the prevailing prices.

Turkeys Not a Commercial Success.

In the case of turkeys, we find exactly opposite conditions. The price of turkeys has risen with the price of chickens and eggs, until one would think that there would be great money in the business, and there is, for the motherly farm wife who has the knack of bringing the little turks through the danger of delicate babyhood. But just as the duck is more domesticated than the chicken, so the turkey, which yet closely resembles its wild ancestor, is less domestic and has as yet failed to surrender to the ways of commercial reasoning, the chief factor of which is artificial brooding.

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