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As for ebook prices, they are more variable than paper books ones. I am the editor of a (small) book series published only as ebooks: the published settled for an official price of 1.99€ and often slashes the price to 0.99€ for a week. This is really easy to do: it suffices to tell the e-stores about the promotion.

(at least in Italy we face another problem. There is a law regulating offers for paper books, so you cannot have a discount of more than 15% in general, or 25% for a month a year. Ebooks are however considered a piece of software, so they have a far higher VAT but there is no limitation for discounts)


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