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This seems to be a moving target that tends to vary from time to time, but from what I have seen in various forums, there are some definite trends that seem to get a book targeted as "adult" content. First and foremost is the book cover, especially those that have images that are sexually suggestive or include varying degrees of nudity. How much is too much seems to vary, but anything that might make a school librarian question the content is likely to raise the attention of the Amazon censors as well.
The next most common red flag is the title of the book. Apparently, anything that specifically suggests an incestuous relationship, especially with a blood relative, is pretty much guaranteed to get your book flagged. Some authors have gotten away with pseudo-incest (step-dad, uncle, etc.), but even those are starting to get flagged more frequently.
A more recent development has been with titles that suggest sex with monsters or other creatures. Apparently some people have complained that such books are nothing more than bestiality, and that has caused Amazon to start scrutinizing them much more closely. This appears to be true in regards to the actual content as well, and not just the title on the front of the book.
Lastly, I would suggest looking at the book's reviews to see if anyone has complained about anything specific in the book. I know a couple of authors who have found their books to be labeled as "adult" because a reviewer found the content to be questionable and complained quite a bit in the review. Amazon seems to be jumping on such reviews pretty aggressively, and often without actually investigating to see if the comments in the review are actually true.
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