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There is a third option, but it does depend on where you are or willing to publish/release your eBook.

Leanpub, Gumroad, and I believe a few others have a "pay what you want" capability. That is, you set a minimum price (as low as [CO]), and you (sometimes optionally) set a "suggested" price. Then, you unleash your book to the world, and people pay what they are able/willing to pay.

It sounds ludicrous to think that people would pay for something when they can get it for free, but it's surprisingly successful, with ebook averages upwards of -15, and roughly half pay some amount of money even for a free book. The really crazy part? It doesn't just apply to eBooks.


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