: Re: Are book trailers necessary? I am about to start finalizing my first book, and I was wondering if I should make a book trailer to help promote it. I'm not really into the whole production,

@Si

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Neccessary? Probably not. Nice to have? Maybe.

It's more how you plan your overall marketing strategy for promoting your book. A 30-second announcement trailer on Facebook Video and YouTube will do nothing to harm your book launch by any means.

This got me thinking about another idea for using video to promote a book launch -- what about a webinar with a live-reading and a Q&A? Be an interesting way to engage with your audience and potentially sell a couple of books along the way (you can drive traffic to your webinar signup page with targeted Facebook ads). Just an idea.

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