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From a technical point of view I know two reasons why you shouldn't deny returns.

program errors: if the ePub has programmable issues and throws an error in the file or doesn't load, such as unescaped HTML. Some retail channels dont implement an ePub check process so if you plan for your site to sell ebooks and you're on a grand scale like Amazon, Apple or Google unless you plan to QC every title, which is a huge task, that runs through your site to test for errors then there is no way you can justify a non-return policy.
plagiarism: I bought a technical book a few years back that was an out-right copy of open-source material word-for-word and I asked for a refund on Amazon and citied every chapter's content pull on the topic. Unless you plan to only sell content that you're familiar with then you shouldn't deny returns.


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