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Publishers have been very slow to push the boundaries of interactive ebooks, outside of education and children's books. One exception is a French language version of H.P. Lovecraft's "Kadath", published by the publisher Mnémos, with Walrus Studio. That seems to have been almost an experiment on their part. ( vimeo.com/43381264 )

I've developed epub3 interactive training materials. One consideration is that you have to know how the user will consume the content, as reader apps vary in their compliance with the epub3 standard. Apple's iBooks app is actually quite good. It's what I developed for and tested against, and the only option for reading Kadath.

I suspect that for the average person reading text for entertainment, the demand isn't there. If they want interactivity, they think "app," not "ebook."


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