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I know you'll self publish, but I think the information below is still pertinent.
www.apple.com/au/itunes/content-providers/book-faq.html

An ISBN (International Standard Book Number) is not required but is
recommended for any book you are offering on iBooks. An ISBN uniquely
identifies the book and its current edition, and helps you to ensure
that you are marketing the right book. The ISBN is also required for
reporting your book’s sales to the industry reporting agencies and
charting organisations.

Whether an ISBN is for you will ultimately depend on what you want the ISBN for.


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